Cupertino, CA- Many people wonder what the future brings for the Apple Inc. company, with their huge cash reserves approaching $20 billion dollars, but they only have to look as far as CEO Steve Jobs.
The goals that Jobs has stated in the past for Apple, along with the large amount of funds, plus the different issues that have threatened Apple in the past are all major precursors to the way that Apple may steer its course in the future.
Apple may look to acquire back some of its outstanding stock shares, which would help to improve the earnings of Apple on the short term in earnings per share.
Other industry insiders think that Apple may work toward the next big thing.
Apple is doing quite well in its product line with the iPod, the iPhone, and other products, but the original war between the computers, with Apple and its Macintosh computer on one side and Microsoft with its PC on the other has largely been decided for many years now, with Microsoft being viewed largely as the clear winner.
No matter what the next direction for Apple, you can be sure it will not be boring.