Toronto - For all of the uproar over the pricing that will accompany the new Apple 3G iPhone, the cell phone carriers are relatively not bothered by the commotion.
Rogers Wireless Communications has the exclusive rights to sell Apple 3G iPhones inside of Canada, while in the United States its AT&T that has the right to sell the newest Apple iPhone to hit the market.
The new Apple 3G iPhone is scheduled to hit stores on July 11th, and offers several updated features over the old version iPhone.
Public relations have taken a hit for both companies because of their marketing of their newest cellular type telephone.
In Canada, Rogers Communications is mandating a 3 year service contract, and levels of service that are not as competitive or inexpensive as the plans marketed to the south by AT&T in the USA.
Both AT&T and Rogers Communications believe the uproar and customer unhappiness is short lived, both companies believe that consumers will fall into line.
The new iPhone has an upgraded and improved touch screen, and it will be the hottest potential phone seller this summer, if the buzz and consumer anticipation is any indication.
Still, for both Rogers Communications and AT&T to ignore consumer concerns so blithely may yet backfire, the wrath of consumers have proven mighty in the past, so only time will tell.
However, experts dont’ expect the uproar to slow sales of the new device.
“I don’t think Rogers will make any changes to their pricing plans,” said Robert Fox, telecom expert and principal of Fox Group Consulting in Mount Albert, Ont.
“In many ways, you have to say Rogers is playing its cards right,” says independent telecom analyst Jon Arnold.
“They’ve had enough time to watch the trends of adoption for this product and how it’s being used in the U.S.” “There’s no immediate threat of someone else coming out with a lower priced plan,” Arnold continues, “so they can come to market with a high price knowing that they’re going to get those ‘can’t wait’ subscribers out there no matter what the price is because there’s just so much demand for it.”