Yahoo has announced that they have launched a brand new Web site geared towards women, Shine.
Yahoo is aiming at women with this new Web site as they believed that women have yet to be fully tapped on the internet.
The site is geared towards 25 to 54-year-old women.
The site will feature categories including entertainment, love, sex, living, money, work, etc.
Yahoo will be bringing out exclusive unique content for the site as well with a brand new editorial team put together.
The company is hopeful that they will be able to use their unique content to gain the upper-hand over their competition.