Eat fast food and lose weight. That would be great wouldn’t it? Well that is what Taco Bell is claiming with their new television commercials. The ads are taking a page out of the Subway advertising playbook that features their poster boy Jared who extols the virtue of choosing healthy alternatives to the normally high fat and calorie laden menu items.
The new Taco Bell ads feature a woman named Christine Dougherty who tells her story of loosing 54 pounds over the last two years. She says she lost the weight by choosing items from the Taco Bell Drive-Thru Diet menu. The Fresco items on the menu typically have between 20 and 100 less calories than their regular menu counterparts.
Like the Subway ads, the Taco Bell spots feature Christine posing for the camera while before photos are flashed in the background. Like most advertising campaigns Taco Bell advises to limit your calorie intake and make exercise a regular part of your healthy lifestyle.
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