100 Cats Go Wild In UK Ikea Store (PHOTO)
Ikea in London decided to try a different approach for a new television ad campaign.
They took 100 house cats and turned them loose in the Wembley store for one night and film the results.
September 9th, the Wembley store release a video on YouTube of their new campaign scoring an impressive nine hundred thousand hits already.
Feh Tarty, creative director of this kitty campaign, stated “The idea behind the work is that cats know better than anything what makes them feel happy inside.
The live their lives in pursuit of their own comfort. So we released a hundred cats into the Ikea Wembly store, for real, to see where they went and what furniture made them happy.â€
Ikea Cats kittens London in Ad
“live their lives in pursuit of their own comfort”?
This is blasphemous slander, species profiling of the most abhorent kind. My cat is more industrious than many dogs.
This is hilarious…and genious! I am positive that I am not the only human who takes their pet’s comfort into consideration when buying sofas and beds. Too funny.
Yeah,its a funny but i like a different approach for a new television ad campaign.:)