According to reports, Perez Hilton is getting ready to form his own music record label.
The blogger, real name Mario Lavandeira, is in talks with Warner Bros. Records to form his own record label.
Hilton is in line to receive $100,000 a year to run the label, plus any other profits he brings in from artists he discovers and releases.
The only question from many readers of his blog though, is that how free will he be if he goes this route.
Will Hilton use the highly-popular blog simply to push his own artists? Or will he remain unbiased? We will have to wait and see.