Ask.com has announced a deal to acquire Lexico, the parent company of Dictionary.com and other reference sites.
Ask.com will not only acquire Dictionary.com, but will also acquire Thesaurus.com and other reference sites. There were no terms of the deal disclosed other than that it was all-cash.
This is all part of the plan for Ask.com to try and move towards a site more geared towards women.
Ask.com CEO Jim Safka stated “More than 30% of all searches conducted on Ask.com are in the reference category. In fact, dictionary was the second-most searched term on Ask.com in 2007.”
“This acquisition expands Ask.com’s reach and aligns perfectly with our customers’ needs,” he stated.